How to Have New, Expensive and Luxurious Right Now

Today I took my 12 year old Santa Fe to the dealership for maintenance. I love that car. I’m so proud of this vehicle for continuing to provide me with easy, safe, and reliable service. Sure, it has 12 years of Illinois wear and tear, but we’ve been together for so long we’re comfortable and routine. I’m very happy with it, and so I have committed to keeping it as my primary vehicle for another 2 years, at least. So, while waiting for the servicing to be completed, I sat in the dealership customer lounge listening to Matt Lauer and taking care of emails on my Galaxy Note. Eventually I looked up and noticed some brochures on the table next to me. I looked at the 2014 Santa Fe brochure and thought, they’re not so different from my baby. As I was thinking about how well my little Hyundai has performed all of these years, I noticed a brochure for the Genesis, Hyundai’s first luxury vehicle. Curious, I opened it up and that’s when it happened. As I turned each page, I fell deeper in love. As if from a trance, I awakened and realized I had walked into the showroom, and much to my horror, I heard myself asking for a salesperson to show me the Genesis. Not a good place to be when you’re starry-eyed and having your 12 year old vehicle fixed. (As an experienced trial attorney who also coaches with hypnosis and NLP, I later wondered just how I happened to be in trance after sitting next to the showroom of a car dealership, but that’s a story for another blog.)

I took a test drive in the Genesis. Since I had not been in the vehicle market for 12 years, it was like I woke up from a coma and realized I was in a whole new world. On the dashboard and along the driver’s seat there were all sorts of buttons  marked with strange icons. Ted, the sales guy, encouraged me to take it for a spin on my own, but I insisted that he ride along with me. I was afraid I might not find the turn signal in this thing. Also, my sensory system was being so deeply nourished, what with the new car smell, the buttery soft supple black leather, the blinking dashboard lights and the stereo sound system so crisp and clear that it seemed as if I was on stage with the Chicago Symphony Orchestra, I was afraid my brain might be overloaded. As it turned out, I didn’t need his assistance for any of the basics with driving, but I did appreciate his company. For one thing, I learned that he had only a few months ago traded in his flip phone for a keyboard phone. He doesn’t even have a smart phone. We were kindred spirits. By the time I completed the test drive, I realized that my infatuation with Genesis had become a deep and abiding commitment of love.

Then I walked away from it, fully satisfied in the pleasure of the experience.

Oh, I wanted that Genesis. Right here. Right now. It was because of the way I felt when I was driving it. But really, right now, I just want a reliable vehicle: one that gets me from point A to point B. And I have that already. And I don’t have to learn anything new about my Santa Fe in order to drive it. But that feeling I had with Genesis was very compelling. It was new, hot, fresh, fast, sexy and luxurious and that’s just how I felt about it. And then it occurred to me: why can’t I feel about my Santa Fe the way I feel about Genesis? I can. I don’t have to pay $60,000.00 to feel new, hot, fresh, fast, sexy and luxurious. Not yet, anyway. I applied the simple NLP technique of anchoring, taking those fun, shiny new car feelings and attaching them to my Santa Fe—the vehicle which has earned those feelings. And I’m in love with my baby all over again, and in the process, I feel good!

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